A 90’s kid-at-heart armed with a pen and paper, and always ready with a tune to recommend.
I turn brands into stories, apps into personalities, and ideas into magic.
Talk to me about content strategy, brand communications, brand strategy, brand guides, integrated copywriting for campaigns, social media copywriting, UX copywriting, article writing, scriptwriting, EDMs and crisis management.
I’ve kept a balance between being able to think beyond the boundaries of a brand, while understanding the limitations that the client-side may have set in place and meet in the middle.
I have written for the F&B sector, Hospitality Groups, Telcos, Financial Institutions, and numerous startups in burgeoning industries.