UX COPYWRITING
STARHUB: HELLO CHANGE
The #HelloChange campaign takes a special place in my memories of my time in StarHub. A telco always has its fair share of disgruntled customers - the question is then “how can we delight our customers more?”
HELLO CHANGE
HELLO CHANGE
While our creative agency took the reins on the big idea, it was up to the internal team to effect real change on its platforms. As the Digital Copywriter, I took on the task of driving a shift in brand tonality towards a customer-centric experience through its digital platforms (mobile, website), as well as its traditional communications (SMSes, Direct Mailers).
