BRAND NAMING
THE INITIAL
The Initial is a series of serviced residences curated by Cover Projects Pte Ltd, a hospitality firm that uses architectural design thinking to build experiences through socially-charged spaces. The name ‘The Initial’ represents the beginning of a personal journey.
“A solution to professionals seeking a simple, no-frills way to get in touch with the city starting from Day 1. The spirit of orientation comes with a pleasant experience that keeps you coming back to us, and to the city.”
